We know that arranging trips for a group can be hard work so we aim to take the strain and give you a good deal too. We are working with a selection of the cruising industry's most respected brands who are all keen to welcome and look after groups.

A group can be as few as 10 passengers, whether it be family, friends, fellow club members or work colleagues. We can offer itineraries to suit every interest and taste and we research group prices or special benefits on your behalf. Group policies vary considerably from one cruise line to another, and some are very opaque! Cruise prices change frequently, and it's hard to keep up with the latest offers. We will do the work for you, securing the best group package available from your preferred cruise line and negotiating on your behalf where required.  If you would like an enhanced service we can also accompany your group on the cruise.

About us

We were one of the first companies to specialise in coach holidays for groups back in 1996. We are experienced in organising successful holidays for government department and NHS recreational associations, over 50s groups and groups with a wide range of interests including U3A, Probus, National Trust members, wine enthusiasts, walking clubs and NAFAS.

We listen to what you want from a holiday then deliver the right product. Cruise lines, cruise ships and itineraries offer a huge variety of experiences, but some will definitely not be the right product for your group. Having undertaken industry training (our agency has achieved Master status with the Cruise Line Industry Association - the highest qualification) and having cruised with various companies ourselves over several years, we either know the answer you are looking for, or can quickly research and advise using our travel industry expert contacts.


I have organised over 20 wine trips using Group Choice and have found them to be superb at translating my wish lists into well organised trips that stayed in the memories of travellers long after the trip. We most often visited France - Champagne region, Bordeaux, Burgundy and the Loire Valley - and every time we were delighted with our visits to interesting winemakers who were passionate about their work and happy to share their knowledge with us.

Group Choice have always taken our often rather demanding preferences into account, and have been very successful in making good holidays great - as reflected in consistently excellent feedback. 
Our large social group have always used Group Choice as preferred agent for many varied trips in past years. We were delighted to find that they are now acting as agents for cruises. They have an excellent rapport with all our organisers, and members are assured that they always provide trustworthy quality deals, communicate regularly in a friendly open manner and are happy to go the extra mile to make trips extra special.

They have already worked hard on our behalf to persuade P&O to adapt their group policy to accommodate our specific needs, resulting in over 60 passengers booked - the vast majority being first time cruisers!

We recommend Group Choice (Cruisegroups) as a first class agent, and members are looking forward to being reunited with Pauline and Barry as couriers on their forthcoming cruise.
Over the years Group Choice have covered a huge variety of destinations for my U3A group. Their flexibility and careful planning has ensured that trips were always tailored to our needs, whilst their meticulous attention to detail has allowed me to relax in the knowledge that everything would run like clockwork.
Group Choice have looked after my group hotel bookings for the past 18 years. Barry considers our needs and budget and has found us some wonderful hotels and negotiated some pretty amazing deals. His attention to detail is excellent. I just send him my rooming lists and he then sorts everything out for me including special requests, dietary needs, private dining and often negotiating free meeting rooms. He is always contactable to sort out any queries that I have. I am sure that he will show exactly the same level of excellence for his new venture into cruising.